Have you been inspired to start a blog but have absolutely no idea where to begin? Well, I’ve got you covered mama! I know that all the techy bits can seem overwhelming. So I created this three-part blogging series to show you the step-by-step guide that I take every time I start a blog.
Once you complete all three parts your blog will be set up for success.
3 Part Boss Lady Blogger Tutorial
- Part 1: How to Start a Blog in 2019 for Beginners
Disclosure: This post contains affiliate links which means I may earn a commission if you use them at no additional cost to you. Here is my full disclosure statement.
1// Dream Customer
I’ve read countless ‘how to start a blog’ posts and the majority skipped this part. This is the MOST important part of any business, whether you’re a blogger, run an e-commerce store, or are a coach. You need to know who your dream customer is. Not knowing this one thing can cost you a ton of money and wasted time. If you don’t do this step you might as well give your toddler your wallet and have them flush it down the toilet…it’s that important!
Ask yourself this question…
Who do you feel guided to help?
For example, I have another blog that is about living a cruelty-free lifestyle. I’m a mom…so I feel more comfortable relating to other mothers. So my dream customer for that blog is a mom that wants to live a more eco-conscious lifestyle.
By knowing the specific type of person I wanted to help…it inspired the name of the blog, Cruelty-Free Mom, the topics I write about, and how I speak to my readers.
There are two questions that you should answer to find your dream customer:
- Who are they?
- Where can I find them?
Who is my dream customer?
When answering this question you want to be as specific as possible. This person is going to be your new internet BFF so you should know anything and everything about them.
Here are some questions to get you started:
- Where does she live
- Household income level
- Relationship status
- What are their goals?
- What are they struggling with?
Tip: Find a picture of someone who fits your dream customer. Then when you write your blog posts, sales messages, or emails look at the picture and write as if you’re speaking directly to her.
Where can I find them?
Since just about everyone has internet access this part is pretty easy. You need to narrow down where you can find your dream customer. The answers to the previous questions will help you out with this part.
Some questions to get you started:
- What are her hobbies?
- What types of books does she read?
- What public figure does she follow?
- What types of Facebook groups is she apart of?
- What social media platform is she on?
Tip: Being as in-depth as possible with who your dream customer is will help you locate her online.
2// Choosing Your Domain Name
Now it’s time to choose your domain name. This will be your virtual address on the internet. But unlike a real home address, this can be literally anything that you can think of!
If you are a coach, consultant or you have a broad niche then you may want to brand yourself and use your own name.
Some examples are:
Or you can combine different words and phrases that describe your niche, audience, or what you do.
Some examples are:
Domain Name Tips
A few years ago, I heard about a lady who loved tofu and decided to get a license plate saying that. Well, when you put it all together it looks like this:
ilovetofu… for us that have dirty minds…that translates into I Love to F*ck U.
So here are a few tips so you can avoid being like the tofu lady!
- Make sure your name is easy to spell and pronounce
- Avoid vulgar words or phrases (even if accidentally created!)
- Ask a friend or family member about the name
- Keep it short and sweet
- Avoid trademark names like Starbucks or Amazon (nobody wants to be sued)
- Try to get the .com if available (it’s more recognizable)
Need help choosing a domain name?
If you’re struggling to find a domain name that is unique or not taken then check out these websites for inspiration!
Still struggling…then step back and meditate on it. You don’t have to pick something at this very moment. Remember everything always reveals itself in perfect divine timing.
3// Buying Your Domain Name
You can buy a domain with your hosting account but I personally like to keep my hosting and domains separate. However, if you want them together then go ahead to step #4. Otherwise, keep reading!
Reasons I love and Recommend Namecheap
I have multiple domain names registered with both Namecheap and GoDaddy. I highly recommend both companies but have to admit that Namecheap is a less expensive option. Their domains cost about $10.98 a year which is really good!
One of the main reasons I love Namecheap is because they include privacy protection for free. It’s called WhoisGuard privacy protection and it keeps your personal information like name, email, address and phone number safe. I just recently renewed one of my GoDaddy domains and it was an extra charge for that protection.
Getting Started with Namecheap
- Go the Namecheap homepage and type in the name you choose in step #2
- Confirm that the spelling is correct and it shows .com then click add to cart
- Select view cart and confirm the order.
- Create an account and complete the checkout process
- Leave your Namecheap dashboard up, we’re going to use it in step #5.
4// Getting Started with Siteground Hosting
Now let’s talk about hosting.
Imagine that you are building a house. Before you can build the actual structure you need to have a solid and strong foundation. Well, that’s what hosting basically is. The foundation for your new internet home.
Difference between Hosted & Self-Hosted
I’m sure that you’ve rented a house or apartment before right? Well, when you rent a property you are bound by the terms of your lease. So if you want to make any changes or have a pet and it’s not in the lease then you can’t do it!
However, when you buy a home….you can paint the walls bubblegum pink, have mirrors on the ceiling, or even create a whole cat playground inside! (yes this is a real thing…check out Netflix show Amazing Interiors)
Self-hosted is you owning your website and hosted is you renting it. So be a buyer and not a renter, mama. You will have total control over your blog and will not have problems or restrictions with using affiliate links or placing ads.
[click_to_tweet tweet=”‘Be a buyer and not a renter…don’t start your blogging journey on Blogger, Wix, or WordPress.com.’ ” quote=”‘Be a buyer and not a renter…don’t start your blogging journey on Blogger, Wix, or WordPress.com.’ “]
My Experience with Siteground
My first blog was hosted on Bluehost then I kept hearing all this buzz from other bloggers about Siteground and their customer service. At the time I was suffering from ‘Shiny Object Syndrome’ and had no real reason to move. But I did it anyway!
However, I ran into a bit of an issue. You see I’m a longtime DIYer and try to figure out things by myself. Well, transferring hosting accounts was way beyond my technical expertise. So I contacted Siteground support and they easily transferred my website for free.
Don’t get me wrong Bluehost is a good company. I highly recommend them, especially, to beginner bloggers due to the ease of getting everything set-up.
So mama if you’re ready to start a WordPress Blog on Siteground then keep on reading! But if you’re interested in learning more about Bluehost then check out this post. (To be fully transparent…all my blogs are currently hosted on Siteground)
Reasons You Should Host Your WordPress Blog with Siteground
I’ve already given you my personal reasons on why I love Siteground. Now it’s time to get some facts.
- One of the three Recommended Web Hosting company by WordPress.org
- Average page loading speed 1.68 (Google likes fast pages)
- 99.9% Website Uptime
- Free website transfer with the GrowBig & GoGeek plans
- 24/7 support and a 30-day money back guarantee
- Free Let’s Encrypt SSLs
- Unlimited Email Accounts
- Free Website Builders
- Free Auto Daily Backups
Choosing Your Siteground Hosting Package
Siteground has three hosting packagings that you can choose from:
I’m personally on the GrowBig plan because I have multiple blogs. But if your budget is limited and you only have one blog then the StartUp plan is perfect for you. For the best deal, I would suggest you sign-up for the 24 or 36-month plan. The 60% off rates are a one time deal and you’ll be paying full price when you’re up for renewal.
Buying Your Hosting Package
- Go to the Siteground Homepage and select sign-up
- Choose your hosting package and select order now
- If you are going to purchase your domain through Siteground select ‘Register a New Domain. Otherwise, go to the next step.
- Select ‘I already have a domain’ and enter it into the box. Then select process.
- Enter all of your personal and payment information.
- Double check your order and select pay now.
- You’ll be taken to a thank you page and given access to your new Siteground account.
5// Connecting Namecheap Domain to Siteground Hosting
Alright mama, now you have your domain name and hosting account. It’s time to get them to talk to each other. We are going to update your DNS servers in Namecheap to make that happen. If you registered a new domain with Siteground then you can skip to step #6.
- In your Siteground account select the orange cPanel button. This is like the control center for your hosting account.
- On the left side, you will see your account information. Copy and paste the nameserver information in a Google Doc.
- In another tab go to your Namecheap Dashboard
6// Installing Let’s Encrypt SSL Certification
When I come home the first thing I do is close and lock the door. For your new blog, you do this by installing an SSL certificate. This will allow you to securely log into your blog and helps prevent hackers from gaining access to your account information.
Also, Google now marks any website that doesn’t have an SSL as not secure. Even if you’re not processing payments you want to reassure your blog visitors that their information is secure and protected.
Siteground gives you a free SSL certificate from Let’s Encrypt with your hosting account.
- Go to your cPanel and find the section security section.
- Select the Let’s Encrypt icon.
- Scroll to the bottom and choose the domain that you want to install the SSL. Then click install and you’re done.
7// Installing WordPress
Alright mama now it’s time to install WordPress. This is the last step. It’s like seeing the walls go up on your new house.
- You can find the WordPress installer in two sections in the cPanel of Siteground. Just click either one and it’ll take you to the next step.
- Once selected you will find yourself at the WordPress installation screen. Select the install now link.
- Now choose the domain name that you want your new blog to be installed. Make sure the Choose Protocol option is https:// so that your blog is installed with the SSL certificate that you installed earlier.
- Go to Site settings and enter the name of your blog and the site description. Don’t worry if you can’t come up with something good right now. This can be updated later.
- Now, look at the admin section. You want to choose a username and password that you can remember. Be sure you pick a username other than admin. You don’t want your website easy pickings for hackers now do you!?
- Then put your personal or business email address and hit install.
…guess what? You did it, mama! You’ve installed WordPress and now you’re blogging journey can really begin! Once everything is updated you’ll get an email from Siteground with your WordPress blog link and information.
You Started a Blog
You have done all this amazing work. It’s time to give yourself a pat on the back! You have built your own home on the internet by buying a domain name, a hosting account, installing an SSL certificate and installing WordPress.
You now have the basic foundations to start a blog that will reach the people you were meant to help. But hold on mama we’ve got more work to do before you can launch your blog to the world.
I hope this step-by-step guide is just one of the many action steps towards your blogging goals. Did you got stuck or need help on anything please leave a comment below. I’m pretty good a troubleshooting as long as it isn’t too techy!
In Part 2 of this Start a Boss Lady Blog Series you’ll learn all the things to do after you install WordPress. Just click the button below!