This is the last part of our How to Start a Boss Lady Blog in 2019 for Beginners Tutorial. So far you have built the foundation of your blog and let Google know that you exist. Now it’s time to launch your blog. But first, you need to make your blog look good, write some content, and start your email list.
In this tutorial you’re going to learn:
- Basics of branding your blog
- The content you should have on your blog before launching.
- Basic marketing (email and social media) to get your blog noticed.
- Ways that you can make money from your blog.
Haven’t started your blog yet? Then go back to part 1 and learn all the steps needed to start your blog the right way. Otherwise, keep on reading mama!
3 Part Boss Lady Blogger Tutorial
- Part 1: How to Start a Boss Lady Blog in 2019 for Beginners
- Part 2: 6 Things You Need to Do After Installing WordPress
- Part 3: 7 Tasks You Need to Complete Before Launching Your Blog
Disclosure: This post may contain affiliate links which means I may earn a commission if you use them at no additional cost to you. Here is my full disclosure statement.
There are many different aspects of creating a brand. As a beginner, you should focus on the easy bits like colors and fonts. Start with choosing at least one main brand color then two fonts; a script font and an easily readable font like Raleway. If you are not at all creative then you should check out Pinterest for some inspiration.
I’ll admit now that branding is not my genius zone and I feel overwhelmed with all the choices. However, after taking the free Primary Archetype quiz by Cerries Mooney I was able to pick colors, fonts, and find my brand voice that aligns with my blog’s purpose.
2// Favicon & Logo
The favicon and logo are a small part of your overall brand identity. The favicon is the little symbol you see at the top left of your browser window. Creating a favicon is an easy way to show that you’re not a newbie blogger.
If you want to take the DIY route then I highly recommend using PicMonkey. You can create a simple logo and favicon in about 10 minutes. In my free blogging course, I show you how to create your own logo and favicon using PicMonkey. So go ahead and sign up below!
If you don’t want to DIY it then I suggest buying your logo and favicon on Fiverr. You can get a really beautiful logo made for less than $40. Which is wonderful considering I once spent $300 for a logo! There are a ton of designers on Fiverr and not all of them have quality work. Here is the designer I’ve worked with for several different projects over the years.
3// Install a Responsive WordPress Theme
There are thousands of different WordPress themes that you can choose and they fall into two categories: free and premium. One of my biggest regrets when I first started blogging was using a free theme and wasting hours trying to customize it for my needs. Which is why I recommend investing in a premium theme from the get-go.
Premium themes are easily customizable, constantly updated, and come with technical support from the developer. My #1 theme recommendation for the beginner blogger is Bluchic. All of their themes are designed for the female entrepreneur and are extremely easy to use. I used their Isabella theme for over a year until I upgraded to my current one on the Genesis Framework.
My favorite places to buy WordPress themes:
- More Advanced: All of these themes are run on the Genesis Framework. It’s faster and less buggy than other themes but you have to be comfortable with working with a bit of code.
How to Install a WordPress Theme
- Once you purchase your theme you will be given a ZIP file. Don’t unzip it just download it.
- In your WordPress dashboard go to Appearance then Themes
- On the Theme page select add new then upload button
- Once the file has been uploaded select Activate and you’ll be able to see it live on your blog
4// Create Pillar Content Set
Woohoo! It’s now time to write some content. Before you launch your blog to the world it’s important to actually have some articles. Now some peeps say to publish 5-10 blog posts before launching. Those are good numbers but every blog is different.
I personally recommend that you should write 4-5 posts per blog category. That way you can interlink your content and your dream customer will have plenty of opportunities to stay longer on your blog.
You’re also going to need to create some pages. Here is a list of pages that all blogs should have:
- About me page
- Contact Page
- Disclosure page: necessary if you are going to use affiliate links.
- Terms and Conditions: This will detail your specific business policies
How to Create Pages & Posts
- Go to your WordPress Dashboard and select Pages or Post
- Select add new then write your content
- Select ‘Save Draft’ to save or Publish to make it live
5// Start Building Your Email List
Building your email list should be a priority from day 1 of your business. I see so many new entrepreneurs rely solely on social media and completely ignore having an email list. Well, guess what…
…You don’t own Facebook, Snapchat, Instagram or Twitter. So if one of those platforms shuts down your account, which happens all the time, you have absolutely no way to contact your dream customers.
I’ve tried so many email autoresponders over the years such as; GetResponse, Aweber, MailChimp, Mailerlite, and Convertkit. For bloggers I highly recommend Convertkit. It is a company that was created by a blogger for bloggers so they understand our needs.
I know many recommend starting with MailChimp because they’re free for the first 2000 subscribers. They are a good place to start but Mailerlite is a better alternative. They have more advanced automation and they are free for the first 1000 subscribers.
6// Sign-up for Social Media Accounts
Nowadays, social media is such an integral part of any business. You should create an account on all the platforms your dream customer hangs out.
But…only focus on one or two in the beginning.
Once you master those and have your automation setup then you can become active on another platform. Remember mama you’re at the beginning stages of your business and nobody got time to be online all the hours of the day!
Here are some tools that can help you automate your social media content:
7// Brainstorm Monetization Strategy
Finally, it’s time to learn how to monetize your blog. Because hey I’m sure you’re not just blogging for shits and giggles right! You want to make some money!!
Here are a few ways that you can make money blogging:
- Affiliate marketing
- Sponsored Posts
- Digital products
- Coaching or consulting
Just like with social media all the choices can seem overwhelming. But this is more of a personal choice. The majority of bloggers I know monetize with ads and affiliate marketing. I’ve chosen not to have ads on this blog and focus more on other ways to monetize but I do have them on my other one. Start with one or two income options…master them then add something else.
Your Blog is Ready for Launch!
You did it, mama! You have completed the ‘How to Start a Boss Lady Blog in 2019 for Beginners Series.’ You now have all the bits and pieces of your blog up and running. The sky’s the limit to your success!
As with all things in life, they’ll be good days and bad. Just go step by step and never give up on your dreams. You were inspired to start this blogging journey to share your unique talents and inspire others.
Are you more a visual learner? I’ve created this free Boss Lady Blogging Course where I share my screen and demonstrate everything.