Did you just install WordPress and are not quite sure on your next steps? Well, you’ve come to the right place! There are several important things that you must do after installing WordPress. Let’s go back to our house example from the first part of our series.
To have a livable house you need to install plumbing, electricity, contact the post office, paint the walls etc. You know getting all the behind the scenes stuff working.
That’s the same concept as a blog. There are behind the scenes techie stuff you must do that will allow the search engines to find you, give you the functionality you want, and even have something pretty for your dream customer to look at. So this tutorial is just as important, if not more so, than starting your blog.
Note: This is part 2 of a 3 part ‘Boss Lady Blogger Tutorial’. If you haven’t completed part 1 then go back and do that before you begin this tutorial.
3 Part Boss Lady Blogger Tutorial
- Part 2: 6 Things to Do After Installing WordPress
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1//Change the permalink structure
The permalink structure is basically the URL of your blog post. You want this to be short, sweet and include your keywords. When you install WordPress the permalink default includes the date plus post name. Well, that’s just too long in Google’s eyes! Here’s how to update it:
- In your WordPress dashboard go to settings>>Permalinks
- Select post name then save changes.
Now your blog post has the right URL structure that’ll help you rank in search engines.
2// Install Plugins
WordPress without plugins is like an iPhone with no apps. It works but is plain and basic. Installing plugins helps you add functionality to your blog. There are literally thousands of different plugins available.
I recommend that you start with the following plugins or something similar:
- Yoast SEO– helps with ranking on search engines
- Jetpack– all in one tool for translation, cookies, social shares, and more
- Google Analytics– to monitor your traffic
- UpdraftPlus– backs up your website
- Social Warfare– allows peeps to easily share your blog posts
- Smush– reduces your image size which helps with loading times
How to Install a Plugin
- In your WordPress dashboard select Plugins then Add New
- You now have the option of uploading or searching for a plugin
- Once it has been uploaded or found then click install>>>Activate
3// Install Google Analytics
As an online business owner, it’s important to know where your dream customers are coming from. This is where Google Analytics comes into play. It’ll show where they are coming from, search terms they used to find you, and even your most popular blog posts.
How to Set Up Google Analytics
- Create a free Google Analytics account
- You should have already installed the Google Analytics plugin in step 2. This will allow you to monitor your analytics in WordPress.
- Follow the plugin’s instructions to authenticate your account.
4// How to Connect Your Blog to Google Search Console
Before you get started, make sure that you’ve installed the Yoast SEO plugin in step 2. Otherwise, these instructions won’t make a lick of sense to you!
- Go to Google Search Console and sign in with your Google account.
- In the top left select the 3 lines to open the menu.
- Select Add property. Then type in your website name using https:// version (ex. https://abundantbosslady.com)
- Select continue and follow the instructions to verify your website. The easiest way to verify your account is using the Google Analytics account you set-up in step 3.
- Now go to your WordPress dashboard and select SEO >>Search Console>>Settings>>Get Google Authorization Code
- Copy and paste the code into the box then select Authenticate
5// Submit sitemap to Google and Bing
This is the most important step in getting your blog seen by search engines. Even though it seems like everyone is Googling things….25% of peeps still use Bing and Yahoo. So you should submit your blog’s sitemap to both search engines.
How to Submit Your Blog to Google
- First, you have to enable your sitemap in Yoast. So in your WordPress dashboard go to SEO>>General>>Features. Make sure XML sitemaps in turned on and save.
- Sign in to Google Search Console
- Select the main menu (3 lines in the upper left) >>your website>>sitemaps.
- Remove any outdated sitemaps that are listed on the page.
- Enter sitemap_index.xml in the box and select submit. Example: https://abundantbosslady.com/sitemap_index.xml
How to Submit Your Blog to Bing
The following steps will allow your blog to be found on Yahoo and Bing.
- Go to Bing Webmaster Tools. You can sign-up for an account using your Microsoft, Google or Facebook information.
- Enter your website address using the https:// and select add
- Then enter the full sitemap URL and select add. It will be your website address with the sitemap_index.xml at the end. Example https://abundantbosslady.com/sitemap_index.xml
- Now you have to verify your website. The easiest way is to add the given code to your website header section. If you’re not sure how to do this then you can use this free Insert Headers and Footers plugin that makes the process simple.
- Once the code is added select verify.
6// Create Website Email Address
You might be tempted to just create a new Gmail or Outlook email address for your blog and call it a day. Don’t do it, mama! That just screams unprofessionalism and your future email autoresponder just won’t accept it.
Convertkit and Mailchimp require you to have a business email address so that your dream customers actually receive your emails. Otherwise, it’ll just go right to spam! You need to set up a business email address through your hosting account.
How to Create a Business Email Address
These instructions are for Siteground but are very similar if you use Bluehost.
- Go to your cPanel in Siteground
- Find the mail section and select “Email Accounts”
- Enter your business email name, password, and select ‘Create Account.’
Voila, you’ve just set up your professional email address for your blog.
You’re Ready to Found
Now you’re ready to write! You have all the necessary bits and pieces to run your blog, get found by search engines, and attract your dream customer.
But hold on mama…we’re not done yet!
In part 3 you’re going to learn all the things you should do before officially launching your blog. Just click the button to be taken to the next step.
Are you more of a visual learner and like videos? I’ve created this free How to Start a Boss Lady Blog Course. Just sign-up below and I’ll walk you step-by-step through everything in this 3 part blogging series.